Hallmark, the greeting card company, is trying to convince people that electronic cards and texts are not the same as a paper card. To accomplish this they are using the enormous marketing power of the Robertson name to get across their message. Ironically, the #birthdayfail campaign is a series of videos appearing on the Internet. The videos are actually kind of funny, since they’re featuring two of the funniest guys on television, Jase and Si. But are they going to be enough to save the faltering Hallmark?
Here’s one of the videos that appear on YouTube:
http://www.youtube.com/watch?v=RvpF0qW_GgU
Jase and Si Robertson Featured in Hallmark #birthdayfail Campaign