Marketing

Duck Dynasty related merchandise will reach over $400 million in sales this year according to marketing studies. This makes the Duck Dynasty “brand” one of the most successful in TV history. In case you haven’t noticed, Duck Dynasty merchandise is everywhere. You can find T-shirts, DVDs, books, mugs, headbands and more bearing the Duck Dynasty logo. Si Robertson seems to be one of the bigger hits with his “Si-cology 1: Tales and Wisdom from Duck Dynasty’s Favorite Uncle” on most of the non-fiction best seller lists. Replicas of Si’s famous teacup are a best seller on Amazon. Don’t forget the… Read More »Duck Dynasty a Marketing Powerhouse